Annabel St. John

An innovative and creative thinker, fashion design enthusiast, and person of integrity, Annabel St. John is undeniably making her mark. As the founder and Creative Director of PAPERQUEEN, St. John has harnessed her strong business sense, artistic vision and design talents to grow a company that she refers to as a way of life. Named West Vancouver Chamber of Commerce Business of the Year Award in 2011, St. John is a force of positive energy building a company that promotes communication, empowerment, style and grace. A guiding light and perpetual inspiration, St. John is living proof that anything is possible with hard work, a sense of humour and a lot of positive energy.

A few things about PaperQueen:

We get our inspiration from life’s everyday occasions which are an endless source of inspiration. (Some could say the Greeting Card collection is basically a summary of Annabel’s life). We find humour in things that are sometimes not so pretty, and have no problem laughing at ourselves. We are wonderfully gratified whenever customers bursts out laughing at one of our Greeting Cards and ask if we've been reading their mind, because it means we're on the right track to keeping people connected which is basically our daily goal in life.
Our company is successful because we speak the truth.

PaperQueen was founded on the success of one hand drawn illustration that really connected with women. (That expanded into an entire collection of illustrations.) Then a card was designed that sent a Birthday wish in a way that hadn’t been represented in that flavour in the Greeting Card world before. (That’s what prompted an entire line of greeting cards.) That's what we most like to do: design and offer emotional truths and turn them into products that speak, relate and inspire people to communicate in as many ways, shape and form as we see fit.

We hope you get a kick out of our line as much as we do creating it.


Paperqueen is the only Canadian greeting card company that Neiman Marcus Online has ever offered for sale. We were honoured to be featured on the front cover of the Neiman Marcus catalogue in the Fall of 2003. The relationship continues with Neiman Marcus and Horchow, heading into our fourth consecutive year of business together.

We have been featured on the uber trendy "OBJECTS OF DESIRE" page in InStyle magazine, listed as one of the "TOP 10 BABY GIFTS TO GIVE" in People magazine, Vitamin V, The Vicki Gabereau Show as well as in Elle, Flare, Canadian House and Home, Weekly Scoop, Lou Lou and many other North American distributed magazines. Watch for our upcoming segment on CBC's Vancouver Lifestyles with Jennifer (Mathers) Burke in September2007.

Charities PaperQueen is actively involved with or donates to:

  • BC Cancer Foundation
  • BC Women’s Hospital Foundation
  • Mums 2 Mums
  • Powell Place Women’s Shelter
  • Vancouver Sun’s Adopt A School Fund


Contact Us
  • By appointment only
  • 3688 W 35th Avenue
  • Vancouver, BC V6N 2N7
  • 1 (604) 733-5501
  • Email:
  • Hours
  • Monday to Friday: 9am - 5pm
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