About Us 2019
Annabel St. John
Annabel St. John is the Founder, Creative Director and Designer of fashion and accessories brand, Queen & Grace and the sassy and sentimental greeting card brand PaperQueen.
As a young woman, she studied Fashion Design in Paris, France, followed by studying Fashion Merchandising in Southern California. Annabel has lived and breathed fashion and design since the mid-’80’s, starting with her first job in high-end retail at the age of seventeen, then opening the Ralph Lauren flagship store in Victoria. BC at the age of twenty-one. During this time, buying and selling exquisitely crafted designer labels, dealing with stylists, and a fashion savvy clientele, Annabel came to appreciate quality, luxury and how beautiful clothes and accessories can make a woman feel.
After several years in retail, she felt the need to fuel her entrepreneurial spirit to pursue her love of stationery and become a greeting card designer. Annabel purchased a printing business in 1995 and enjoyed a long and successful career as a Graphic Designer of lavish and unique invitations, catering to the who's who of Vancouver society and galas. Using her fashion illustrating training she created a hand illustrated line of greeting cards and personalized stationery, PaperQueen, that was loved by many and picked up by Neiman Marcus, Papyrus and Hallmark to name a few.
Fast forward twenty years to Annabel noticing a shift in the stationery industry. Realizing it was time to fill the fashion void that was missing from her soul that needed to be filled. Having hosted annual “Trunk Shows” since the ’90s, selling selectively bespoke jewelry and accessories curated specifically for her clients, Annabel decided to build on this, traveling to Europe and Asia to source unique and stylish pieces that her fashion savvy clients could not resist. Queen & Grace was born and was inspired by Annabel's need to express her fashion experience and style in a hands-on and creative way. Annabel's first design, ’The Ultimate Clutch' struck a chord with her jet-set girlfriends and customers and sold out within weeks. Queen & Grace’s reputation for designing and sourcing exceptional quality and luxe, Euro-chic ‘supermodel style’ is now solidified in the fashion arena.
strengthen relationships and foster emotional connections.